Members of the city Council in its decision approved the Concept of placing of development and external advertising and signage in the city of Lutsk
Deputy head of Department of business and advertising management business development and advertising Valery Udot introduced the main points of the Concept. According to him, the Concept of location and development of outdoor advertising in the city of Lutsk - policy document, which forms the objective, the main tasks of its achievement, the contents and directions of the organization of outdoor advertising design together with the definition of the principles and means of implementing them. The concept was developed in accordance with the laws of Ukraine “On advertising”, “About local government in Ukraine”, “About improvement of settlements”, “On protection of cultural heritage”, the Model rules of placement of outdoor advertising, approved by the resolution of the Cabinet of Ministers of Ukraine from 29.12.2003 ¹ 2067 (as amended). The concept is the basis for the development and implementation of measures for the organization of outdoor advertising decoration of the city; the improvement and further development of the regulatory framework on the regulation of activities on placement of external advertizing in the city; the development and approval of projects and schemes of placement and reconstruction funds for advertising the city; the landscaping of the placed means of outdoor advertising (hereinafter - plant protection products) and advertising signage in the city; the formation of a unified approach city Council and its Executive bodies and business entities to matters relating to the registration of the city by means of outdoor advertising. The use of language in advertising and signage is carried out according to the legislation of Ukraine on languages. Design organizations (entities), developers, sketches, projects, promotional resources, schemes of their placement, advertising design city to be guided in the process of making project documentation regulations and requirements of the Concept. The majority of the deputies in their speeches spoke approvingly about the concept of placing of development and external advertising and signage in the city of Lutsk, which will be a landmark in the sphere of advertising for the next 10 years. The session also adopted the Procedure for placing signs in the city of Lutsk, was developed by Directorate of town planning and architecture. This was reported in Lutsk city CouncilÏåðåâåäåíî ñåðâèñîì "ßíäåêñ.Ïåðåâîä÷èê": translate.yandex.ru.
Source: http://uzinform.com.ua/
