The work and prospects of development of urban communal television in the Chernigov
October 31, Chernihiv city Council held an extended meeting with the mayor, his deputies and heads of structural subdivisions of city Council. At the meeting the Director-General TPA "New Chernigov" Olga Kapustin reported on the work and prospects of development of KP "Teleradio "New Chernigov". According to her, 25 years of existence, the channel work effectively not only on local but also on the Ukrainian and international Teleradio. Experts channel interned in many countries of the world — from America to Europe, were members of professional international and national conferences in the television industry, mass-media. In the portfolio — the newspaper, radio time on National radio channel UR-1, advertising. But the highest rating over the years has won the TV channel "Novyy Chernihiv". His product — a television — repeatedly took first places in all-Ukrainian and international television festivals and competitions, and the company has awards from governmental, professional, religious institutions and organizations. the TV channel "Novyy Chernihiv" broadcasts on analogue frequencies on the regional network with the broadcast 7 hours a day (morning, afternoon and evening blocks) 85 % of the area. To those who accept the essential signal, is added to 100 thousand subscribers of cable operators across the region. The TV channel "New Chernigov" fills their own product, which corresponds to the essential slogan "Its more interesting" and is diverse in terms of genres: interviews, talk shows, reports, surveys, programs of informational, cognitive, educational, musical entertainment, social trends — almost all TV genres, according to the license. Most popular product remains the regional news "FACT". Among prospects of development of the CEO Teledata called refresher training new professionals, launching new projects, licensing of digital broadcasting, the development of 24 hours per day with a renewed broadcasting schedule, as well as the active development of online resource and alternative to traditional media platforms. The channel covers almost the entire palette of life Chernigov, is a partner in all city programs with the appropriate information, explanation, support, media support. Popular projects such as "Unknown Chernihiv", "the streets of our city", "uncensored", "mediakratiya", "true", "Botanical garden", "Crop-Revue," music lover" continue to delight its audience. In the short term – the project "Economics in the facts" to make regular, with the involvement of existing and new enterprises of small and average business. The business of an enterprise, according to General Director of TRA, is the main source of income other than the grants of the founder. Olga Kapustin also noted that in the era of the gradual decline in the consumption of traditional media — television, radio, Newspapers — at the same time is a real explosion of new media. The proportion of news consumers online during the year increased by 8% (from 47 to 55%), and social network to view news 52%. Experts estimate that in 10 years Internet users will be 100% of the population of Ukraine. Continuously updated the website of the channel "New Chernigov" in accordance with modern requirements and technical possibilities has also opened its own channel on the popular video hosting YouTube in Ukraine. Moreover, the channel actively engaged in their own page in all social networks: Facebook, Vkontakte, Odnoklassniki, Twitter. The number of users who view the channel information on these resources is gradually increasing. Concluding the report, Olga Kapustin stressed that underestimate the advantages of the online resource and its development is impossible. At the time, not only the brand positioning channel, the distribution of its content, but also increased activity of the audience by promoting content through all platforms in the complex. The press service of the Chernihiv city CouncilÏåðåâåäåíî ñåðâèñîì "ßíäåêñ.Ïåðåâîä÷èê": translate.yandex.ru.
Source: http://uzinform.com.ua/
