Consumer behavior: What is it?
"Consumer behavior is known as an umbrella term for the processes and factors that determine the economic actions of the client in the context of the consumption and purchase of some of the product in question. That is why, for a marketing study of consumer behavior should be the main source of information about the market, because only through the understanding of customer behaviour you can come to the correct assessment of the prospects and places products companies, as well as the desirable aim of their further improvement," says Arsen Dallakyan - adviser .
Often this concept (either partially or fully, depending on the purpose and depth of analysis) include:
- the decision-making process on the purchase;
- define the initial needs of the client, which can meet company product;
- methods and process of using (consumption) of the product;
- factors that determine the choice of the customer specific products;
- factors that determine the subjective assessment of customer satisfaction, the product the process and immediately after its consumption.
the Behavior of all clients, without exception, is unique, because it has 10s and even 100s of nuances, depending on their individual psychological and physiological characteristics, past experiences, status and social environment + the specifics of a particular situation and its state at a specific moment in time.
But not all the nuances have a decisive influence on the final result. For the majority of products sold number of customers is very large, in order to make a pointless and even impossible a detailed study of their behavior.
that's why the No. 1 goal for marketing is to highlight important features of behavior which is characterized by a very large (significant in a statistical sense) segments (groups of consumers). Neposredsvenno using the data definition features are described and highlights common behaviors that attach to the customers in the target market.
the study of customer behavior is carried out with the help of marketing research.
Ïåðåâåäåíî ñåðâèñîì "ßíäåêñ.Ïåðåâîä÷èê": translate.yandex.ru.
Source: http://uzinform.com.ua/
