The Director of the Department of tourism and resorts of Ivan Liptuga in the Ternopil region: city Branding is one of the most important tools of marketing territories
Tourism is the loudest horn that you can use in order to draw attention to the country as a whole. This said the Director of the Department of tourism and resorts of Ministry of economic development and trade of Ukraine Ivan Liptuga while participating in the seventh meeting of the Council of tourist cities and regions of Ukraine, which this time is held in the Ternopil region. "Every region, every city has its own characteristics, but we must work to ensure that these benefits were known even beyond the region. In fact, there are branding, gives an insight into the core values that you want to convey to the world. And therefore, city branding is one of the most important tools of territorial marketing. In particular, we have created a network from national to regional, local and remote turizmu. Regarding the latter, for example, Bukovel, is a shining example of branding, where the brand works on this complex, and therefore makes a profit," said Ivan Liptuga. This was reported in the Ternopil regional state administrationÏåðåâåäåíî ñåðâèñîì "ßíäåêñ.Ïåðåâîä÷èê": translate.yandex.ru.
Source: http://uzinform.com.ua/
