Advertising in the media: how not to lose confidence and become financially independent
For editors and employees of advertising departments of regional Newspapers of the oblast held a training on the topic: "the efficiency of the advertising service as the key to financial independence and economic stability of the media." Participants had the opportunity to explore the advantages and disadvantages of different types of media in the advertising industry, the demand for advertising services and its types, the concept of the advertising pyramid. "Why are advertised in the press? What we sell to your customers? Price list, why is it needed? What is the structure of advertising revenues? How is pricing. Who's the advertising Manager?"–these and many other practical issues have retained a qualified answer editors. Coach was General Director of RIA "K&K", one of the first regional publishers of Ukraine, which has developed and implemented a regional news website with paid access to the content, co-founder of the Ukrainian Association of press publishers, co-founder of the Association "Independent regional publishers of Ukraine" Dmitry Klimanov. Headed by the "Telegazeta" newspaper which he has been engaged 27 years, last year was recognized by the National Union of journalists of Ukraine the best city and district newspaper in the country. Dmitry Klimanov said that such success has brought considerable changes in the organization of work of the editorial Board, namely: formalization of software documents, of the dispersal of the editorial Board, which allowed us to work at a distance, engagement of freelancers. Also since 2003, the publishing house started training its own personnel in the field of advertising. According to coach, these changes have not only helped to raise the publication to a qualitatively new level, but also to reduce 5-day work week to 3 days, respectively, is extremely advantageous from the economic point of view. The training was held in the framework of the project "Integrated support of print media in different regions of Ukraine in the process of privatization and the establishment of their independent activities" with the support of "Ukrainian media project" (U-Media), implemented by Internews in Ukraine and funded by the U.S. Agency for international development (USAID). This was reported in the Ternopil regional state administrationÏåðåâåäåíî ñåðâèñîì "ßíäåêñ.Ïåðåâîä÷èê": translate.yandex.ru.
Source: http://uzinform.com.ua/
