It's simple. IfYou want your efforts to achieve a PR abroad were not wasted, make sure that time spent on research, planning and understanding of people and how they are going to recognize you and your brand, as well as to evaluate the on how the model PR – Company is working in this particular country. The more you invest in issledovanie and adapt your PR-campaign to meet « local » audience and culture, the more successful it will be. offers to pay attention to a few rules to follow that you will get a successful PR – company and be able to fully operate abroad.
Note the writtention word
Press releases, articles and copywriting all require a certain amount of “ & rdquo ;. localization The style of writing is the key, and it goes without saying that the content will be translated or adapted for a variety of countries.
Now it - likelyably the most important point to consider releasing the contents of the media abroad. You have written your press release in such a way that it is really interesting and will appeal to the audience in the country? On the other hand, some countries prefer colorful, almost poetic writing style that inspires and touches the imagination, togyes as others want a more factual, objective and enduring style that delivers a clear message.
Understand alternative local channels PR
There are many typical communication channels used in the world of PR, to get your message. This could be a radio, mpaditsionnye print media, magazines, TV, Internet and public places. The list goes on. However, just because they work in your home country, it does not mean that they will be abroad.
In many countries, radio, TV or newspaper in fact not be the first stop. For example, in Africa only approximateno 14% of the population has access to the Internet. Radio, however, is very accessible and almost wherever you are. Even if these channels exist, it does not mean that you can go on using the medium in the same way. Some methods used in PR, such as guerrilla marketing, would be interpreted very differently in foreigns countries. For example, the interrupt live television can be ridiculed in the UK.
Evaluate your materials PR
Before using any property marketing on the PR-campaigns abroad, such as logos, slogans, pictures and color, you must once again garantirovats that they will be perceived. &Nbsp; The paintings on the kind of innocuous things in one culture might be blasphemy to another. This should be closely monitored.